Marcela currently leads the design system at UPS, and has a talent for uniting people and making things happen. As a multifaceted pro—thanks to her roles as a mom, wife, freelance designer and leader at UPS—she’s adept at juggling work and home life with finesse.
Her eclectic background spans logistics, hospitality, healthcare, and education tech, giving her a keen eye for connecting the dots through collaboration and varied perspectives.
With her support, UPS’s design system helped to earn a Webby Honoree for the latest redesign of ups.com, proving that even in logistics, creativity can shine.
Elyse Holladay
Staff Design Engineer at Color
Elyse is a long-time Design Systems practitioner, currently the solo Design Systems engineer at Color Health. She was tapped to start the first Design System team for Indeed, has built design systems for baby startups, 50-engineer teams, to global corporations, and has been invited to speak at well-known industry events such as Clarity Conference, CSSConf Berlin, and Frontend Design Conference.
She's an expat Texan with an armadillo tattoo and once quit tech to build a personal style program.
Brian Alfaro
Design Lead @ The Washington Post
Currently leading design system @ The Washington Post, a dedicated professional who seamlessly blends creativity, technology, and strategy to shape the growing system of components & foundations to help bring news and stories to all.
Off-duty, he is an avid cartoon enthusiast, game dev, mountain biker, and nature photographer. I am super proud to be in the 3D club (Designer, Developer, and Dad).
Adam Lagerhausen
Sr. Product Marketing Manager @ Omlet
Adam Lagerhausen leads product marketing and content at Zeplin, with a proven track record in leading go-to-market product marketing strategies, crafting compelling messaging, and positioning for products like Dropbox and Salesforce.