Study the Best Design System Examples: Visa

Into Design Systems Team

Apr 26, 2025

Design System in the Spotlight: Visa

When building or refining your own design system, it’s essential to learn from the best examples out there. For my study and research, I took a close look at the Product Design System by Visa and it’s packed with inspiration for any design system professional.

You can explore Visa's design system here: Visa Product Design System

Here are the highlights that stood out the most:

💡 Top Features from Visa's Design System

Releases & Version History Overview
Keeping track of updates is critical. Visa’s "What's New" section clearly documents releases and changes.
Explore here
Design Tokens & Theming
Visa provides a detailed overview of how design tokens and theming are managed, which is key for scaling consistent UI elements across products.
Learn more
Accessibility
Accessibility is well-integrated into the system, with a dedicated section outlining key principles and best practices.
See details
Inclusive Design
Visa addresses inclusive design thoughtfully, helping teams create experiences that work for a diverse range of users.
Explore inclusive design
Well-Documented Patterns (Example: Forms)
Patterns like forms are deeply documented with examples and guidelines—making it easy for teams to implement consistent, accessible solutions.
See form patterns
Data Visualization Guidelines
Clear rules and best practices for visualizing data, which is often overlooked in many systems.
Check out data visualization
Charts Documentation
A dedicated section for charts ensures visual consistency and accessibility even in complex interfaces.
View charts
Content Guidelines
Strong guidance around tone, voice, and writing best practices to keep content consistent across products.
Explore content guidelines

👏 Kudos to the Visa team for creating such stellar documentation!

Their system sets a great example for how to combine structure, accessibility, inclusivity, and user experience at scale.

Happy learning and exploring! 🙏🏼

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Written by:

Sil Bormüller

Founder

He/Him

As a freelance Design System Lead and Consultant, I’ve supported companies like adidas, Philips, and Ableton with their Design Systems. I understand the challenges that come with being a team of one or part of a small Design Systems team, I have been there.

That’s why I founded Into Design Systems, to connect with like-minded professionals and learn from experts together. Today, professionals from all over the world come together to learn about Design Systems which makes me so happy!

My goal is to create inclusive, introvert-friendly events where you feel welcome and safe to learn. As a neurodivergent and introverted person myself, I know the struggles that come with conferences and educational settings. That’s why I’ve designed this conference so that everyone can participate in a way that works for them.

I learn best through examples, demos, and hands-on instructions rather than long presentations full of slides. You’ll find many of these practical elements in our conference.