Design Systems
AI
Product Design

Product Primitives: The New Material of Design System

Live
30 MIN + Q&A

About this Session

For most of software history, UI has had a predictable form. You navigate to a page, fill out text fields, click buttons. No matter the user's context, the interface stays the same.

AI gives us the capability to adapt the shape of UI to match the user's intent. In this new world, the familiar foundation of design systems - buttons, inputs, dropdowns - will increasingly fade to the background. The new stars are the objects people actually create and manipulate.

But most design systems aren't ready for this shift. They document components, not the product objects those components serve.

In this session, I'll share a practical framework for defining product primitives: the objects users create, the surfaces those objects can appear in, and the intent signals that determine which surface to show. You'll see real examples, walk through specs you can adapt, and leave with a template to start defining your own.

From my session, you will learn:

  • How AI can shift interfaces from static forms to dynamic, context-aware surfaces
  • How to define surfaces instead of rigid layouts to enable contextual adaptation
  • How design system teams evolve into architects who define the grammar, while product teams define the vocabulary

Who is this for?

Design system leads and architects thinking about where their systems need to go next. Designers working on complex tools where users create and manipulate domain-specific objects. Teams already thinking about how their systems need to evolve, not just how to use AI day-to-day. Teams curious about how AI can help you deliver more impactful experiences, not just increase velocity.

Presented by:

Yesenia Perez-Cruz, Design systems consultant at Expressive Design Systems, speaker at Into Design Systems Conference

Yesenia Perez-Cruz

she/her

Design systems consultant

Expressive Design Systems

Yesenia Perez-Cruz is the author of Expressive Design Systems and a design systems leader with 15 years of experience, most recently leading Shopify's Polaris design system. She now focuses on helping teams evolve their design foundations for AI-driven products.

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You'll learn:

How the Spotify Design System team built their MCP
Best practices for prompting in Cursor so AI generates the design you expect
How to work with context-based Design Systems and helpful plugins
Product Primitives: The New Material of Design System | Into Design Systems Conference 2026